Building Buzz without Big Bucks

Authors

Laura Hibbler, College of the Holy CrossFollow
Robert Scheier, College of the Holy CrossFollow
Michael Zeller, College of the Holy Cross

Document Type

Article

Publication Date

2011

Keywords

library promotion, guerilla marketing, Information Faire and Festival

Abstract

Guerrilla marketing is a means of advertising that relies more on unconventional methods and less on big budgets. The goal is typically to do something that gets the targeted market or demographic talking so that word of mouth does most of the advertising legwork. Guerilla marketing was the technique employed to promote the 2010 Information Faire and Festival, or IF², a new event sponsored by the Libraries of the College of the Holy Cross which invited students to learn in fun and engaging ways about the many library services and resources available. The Information Faire and Festival was highly successful with attendees commenting on our enthusiasm and creative marketing strategy.

Comments

This presentation was included in the poster session at ACRL 2011 and received the award for "Best in Show."

Repository Citation

Hibbler, Laura; Scheier, Robert; and Zeller, Michael, "Building Buzz without Big Bucks" (2011). Staff publications. 1.
https://crossworks.holycross.edu/lib_staff_publications/1