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Présence Francophone: Revue internationale de langue et de littérature

Abstract

Several radio stations on the African continent have been using or experimenting in recent years with the WhatsApp mobile application to gather and disseminate information. Knowing that voice exchange functionalities without the costs associated with conventional telephony are among those preferred by WhatsApp users in Africa, this study analyzes these uses of WhatsApp in relation to changes in the production and dissemination of radio content. The study is an illustration of the hybridization of the media system and shows that “traditional” mobile telephony is still popular with listeners in their on-air interventions.

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