Présence Francophone: Revue internationale de langue et de littérature
Abstract
Cinomade is an association that tries to sensitize the populations about the HIV pandemic in Burkina Faso. Télé Vaka, literally the "Neighborhood Television" in more language, was an itinerant local television around Koudougou in Burkina Faso. By comparing the reception of screenings organized in rural areas by Télé Vaka and Cinomade, this article describes a popular form of consumption of audio-visual images in West Africa. By causing the debate inside the communities using a heterogeneous device connecting endogenous (the chief's words, those of the elders, etc.) and exogenous (video projection and public testimony), ways of communication, this experiment modifies our understanding of the traditional relationship between elite and mass, propaganda and resistance, control and reaction.
Recommended Citation
Bouchard, Vincent
(2018)
"Cinéma ambulant et éducation: Télé Yaka et Cinomade,"
Présence Francophone: Revue internationale de langue et de littérature: Vol. 90:
No.
1, Article 5.
Available at:
https://crossworks.holycross.edu/pf/vol90/iss1/5
Included in
African Studies Commons, Broadcast and Video Studies Commons, Film and Media Studies Commons, French and Francophone Literature Commons, Health Communication Commons, Public Health Education and Promotion Commons