Document Type

Campus Access Only

Publication Date


First Advisor

Ann Marie Leshkowich


This thesis examines some of the processes involved in advertising, as well as its function in context, by asking the following questions: What is advertising and how does it exist in a cultural context? How do both consumers and advertising executives interact with advertisements in the context of culture? In what ways does advertising interact with gender? Why is Mad Men, an American period drama television series, an important representation of gender and its interaction with advertising?


Capstone thesis for the Gender, Sexuality and Women's Studies concentration.

Presented at the 2017 Academic Conference