Date of This Version
sports, stadiums, franchises, impact analysis, mega-event, tourism
We use daily airplane arrival data from 2004 to 2015 from Hawaii’s Department of Business, Economic Development, and Tourism to determine the net change in arrivals around a variety of sporting events. We find only one event generates a positive and significant net impact on arrivals: the Honolulu Marathon, which generates roughly 3,900 additional arrivals. No other sporting events result in a measurable increase in tourist arrivals including, notably, the NFL’s Pro Bowl, which receives a large subsidy from the state’s tourism authority.
Working Paper Number
Baumann, Robert and Matheson, Victor, "Many Happy Returns? The Pro-Bowl, Mega-events, and Tourism in Hawaii" (2015). Economics Department Working Papers. Paper 155.